Legacy Architect

Led the rebrand of a long-established Chicago architecture practice, translating its legacy of proportion, material rigor, and precision into a contemporary visual identity. Defined the core system—including typography, grid structure, and a restrained color palette—to clarify the studio’s principles without reinventing the firm. Established photography direction and layout standards to ensure the architecture remained central across applications. The result is a disciplined, coherent identity that reinforces the studio’s authority while positioning it confidently for a modern luxury audience.