Platform | Brand

SonicShares is an actively managed ETF focused on hospitality, airlines, and shipping. The identity needed to balance financial stability with a more progressive, forward-looking tone aimed at a younger generation of investors. Built around a modified “S” monogram, the system explores the idea of an inflection point through shifting forms, movement, and contrast. Saturated color works against a more traditional corporate blue palette, creating an identity that feels both established and contemporary.